It would seem that the Sugarbabes don’t really have an idea on how to prioritise their workload so that they can utilise opportunities that will benefit their career. They have turned down an offer, no sorry TWO offers, to collaborate with hit producer Timbaland because they are ‘too busy’.

Busy doing what?! What the hell can they be ‘busy’ doing that would prevent them from working with the most talented producer of all time. Some people just don’t seem to understand the scale to which this man works.

He has worked with/for:-

• Missy Elliott
• Pussycat Dolls
• Ludacris
• Madonna
• Lindsay Lohan
• Justin Timberlake
• Jay Z
• Destiny’s Child
• Nelly Furtado
• Ashlee Simpson
• OneRepublic
• Teairra Mari
• Busta Rhymes
• Jennifer Hudson
• Jojo

The most amazing thing about him, to me, is that he is truly eclectic, working in a wide variety of styles – Hip Hop, RnB, Pop, Indie, Rock, World, Dance, House and Rap.

This means he is able to reach a wide audience for any artist.  He has also received a variety of awards and nominations for his contributions to music including:-

• Vibe Award
• Grammys
• Brit Awards
• BET HIp Hop Awards
• MTV Australia Awards
• Teen Choice Award
• People’s Choice Award
• American Society of Composers, Authors and Publishers

The Sugarbabes are one of the most successful girl groups in the UK, but the most of their success is based in Europe and Asia, which is no small feat by any means, but how the hell can they be too busy for Timaland – a world recognised artist?

He approached us while we were making our last album, but we’d literally just finished it and we had no time left.

I know he wanted to work with us on this album too, but again we had so little time so it just didn’t work out because of timings and diaries. Maybe next year we’ll make it happen. I’d absolutely love to work with him.
Amelle Berrabah

No time? No time ‘fit him in’ eh? Laughable, really. Surely any collaboration with a producer of that scale will open their music up to new ears and be a massive career progression for them.

However, if their too busy…. more fool them.